Welcome to Gearing Up! Taos is a magical, mystical, spiritual center, located in north-central New Mexico in the spectacular Sangre de Cristo (Blood of Christ) Mountains, so named for their purple-red hue when the sun is setting. Gearing Up Bicycle Shop is housed in a beautiful 100-year old building, conveniently located in the heart of the historic district of downtown Taos, which is part of the famous Enchanted Circle Loop. Rey Deveaux and Sherry Koch, the owners, have been happily serving bicyclists since the summer of 1991. Their love and devotion to the business ensures that one or the other, or both, can always be found personally waiting on customers at the shop. Rey is a third generation Taoseno with a comprehensive knowledge of the area and its history. He has spent his entire life bicycling and exploring the mountains and trails of the area. Sherry moved to Taos from Iowa in 1984 and became hooked on cycling in Taos after her first ride up to beautiful Taos Ski Valley that summer. Rey and Sherry are bicycling enthusiasts who want to share their experience and love of the sport with other cyclists.