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Taos, New Mexico's Complete Bike Shop

Welcome to Gearing Up!

Taos is a magical, mystical, spiritual center, located in north-central New Mexico in the spectacular Sangre de Cristo (Blood of Christ) Mountains, so named for their purple-red hue when the sun is setting.

Gearing Up Bicycle Shop is housed in a beautiful 100-year old building, conveniently located in the heart of the historic district of downtown Taos, which is part of the famous Enchanted Circle Loop.

Rey Deveaux and Sherry Koch, the owners, have been happily serving bicyclists since the summer of 1991. Their love and devotion to the business ensures that one or the other, or both, can always be found personally waiting on customers at the shop.

Rey is a third generation Taoseno with a comprehensive knowledge of the area and its history. He has spent his entire life bicycling and exploring the mountains and trails of the area. Sherry moved to Taos from Iowa in 1984 and became hooked on cycling in Taos after her first ride up to beautiful Taos Ski Valley that summer.

Rey and Sherry are bicycling enthusiasts who want to share their experience and love of the sport with other cyclists.

Reasons why you should buy from Gearing Up:

  • We have quality top-brand bicycles and the price of shipping and assembly are included.
  • Our bicycles are assembled correctly for your comfort and safety.
  • Our sales people can help fit the bicycle correctly and advise you as to the best bike for your needs and the best accessories and clothing to go with your bicycle. (You will never hear us say, "We don't have the right bike for you, but we can retrofit one to make it work".).
  • We allow test rides for you to choose the best bike and fit for you.
  • Our professionals can give you free cycling advice.
  • Our bicycles all come with a guarantee.
  • None of these things are guaranteed on eBay.


South Boundary Trail
  Looking forward to another wonderful year at Gearing Up Bicycle Shop. This summer we are celebrating our 23rd year serving the Taos area residents and visitors alike. We have been so lucky to have such loyal and wonderful customers over the years. It has been a real joy to be in this business in which our customers are interested in having fun and keeping fit.

The weather of early spring 2014 has been unpredictable, but that hasn't kept cyclists
from riding The Rift Trail, the Horse Thief Trail and the West Rim Trail. We're all still waiting for the high country to open access to trails like South Boundary. After a good season of skiing, many people are happy to be out on their bicycles again.

Our service department is busy, as always, but our technicians are top-notch, and are
quick about the turn-around time. We are so thankful to have such great employees.


  Gearing Up Bicycle Shop | 129 Paseo Del Pueblo Sur | Taos, New Mexico 87571 | 575-751-0365

Winter hours: Mon. - Sat. 10:00-6:00, closed Sunday
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